Case studies / Carman's

Carman's

Enhancing sales strategy with AI customer knowledge

"Bosley was able to bridge strategy and execution. They spoke the language of our leadership team and our engineers, and built AI systems that actually fit into our existing infrastructure."

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Sophia Fancis

IT Director, Carman's

Sector

FMCG

Company revenue

$150M

Services and Deliverables

AI Strategy Development, Customer Intelligence Platform, Sales Enablement Tools

Background

Carman's is a leading Australian FMCG brand known for its healthy snack products. As competition intensified, they sought to leverage AI to better understand their customers and enhance their sales strategy.

Challenge

The sales team was struggling with fragmented customer data and manual processes that limited their ability to identify opportunities and respond quickly to market changes.

Solution

We implemented an AI-powered customer intelligence platform that unified their data sources and provided actionable insights to the sales team in real-time.

Impact

The sales team now has instant access to customer insights, enabling them to make data-driven decisions and close deals faster.

28%

Increase in sales efficiency

3x

Faster customer insights