Enhancing sales strategy with AI customer knowledge
Carman's | FMCG
Case studies / Elmo
Elmo
Accelerating AI Adoption Through Sales Augmentation
"Bosley was able to bridge strategy and execution. They spoke the language of our leadership team and our engineers, and built AI systems that actually fit into our existing infrastructure."
Sector
Financial software
Company revenue
$100M
Services and Deliverables
Business Case & ROI Modelling, AI Strategy & Roadmapping, Solution Architecture
Background
We partnered with Elmo, an ambitious mid-market business seeking to understand where and how AI could genuinely add value across their operations. Elmo is a multi-million dollar international organisation with the capability to scale.
Challenge
Elmo had executive interest in leveraging AI but struggled to define where it could make the most meaningful impact across teams and processes. Leadership knew AI had potential, yet internal teams lacked clarity on:
- realistic AI opportunities aligned with business goals
- how to sequence AI efforts to minimise risk
- where to invest time and budget first
Without a structured starting point, Elmo risked chasing hype or premature pilot projects that offered little strategic value.
Solution
Comprehensive business intake & context mapping
Gather core business data, operational realities, key goals, and current technology constraints. This ensured the solution operated on real business inputs rather than hypothetical scenarios.
Structured opportunity identification
We assessed the context and generated a prioritised list of AI use cases applicable to Elmo's functions.
Roadmap generation with sequencing and risk guidance
It organised them into a staged roadmap, advising on implementation order, required capability uplift, and governance considerations to balance impact with risk.
Impact
Cross-functional alignment improved significantly; teams shared a common understanding of priorities and risk, reducing internal debate and accelerating consensus.
32%
Reduction in costs
4
New cities expanded to
